Yep, someone plants all of their basil seeds by hand – there isn’t a machine to be found. Then those seeds are allowed to germinate for a couple of days, then moved (again by hand) to a high intensity light area where their root system will grow for another week, then moved (again by hand) into the greenhouse where they will continue to grow until they are ready to be placed in store (and then delivered by hand 24 hours after they leave the greenhouse).
Here is a look at one of their greenhouses. Look how beautiful and uniform all those little basil are – it is a testimony to the care and love that Jeff, Ann, and their crew give their product. The whole process – from seed to in-store – takes around four weeks. Since it is a controlled environment, they are able to grow fresh, natural basil that does not contain any pesticides.
One additional tidbit – since the basil is living, with the right care it can last up to three week on your counter top. Isn’t it cool to think you can have fresh basil for that long? Fresh basil is SO much better than dried.